Attitude Drink Company, Inc. is an innovative beverage brand development and marketing company focused on introducing nutritional, functional and experiential beverages nationwide. The company is developing a line of uniquely fortified and formulated functional beverages that offer consumers, retailers and distributors numerous advantages over traditional soft drinks and non-carbonated beverage brands. Attitude’s first commercial brand Vis Viva™ ‘Living Force Energy’ is an experiential drink featuring IQZOL™, a proprietary complex delivering a feeling of increased focus and enhanced clarity with no jitters and no crash.